Innovative Creative Marketing Professional & Social Media Expert 

With over 10 years of experience in creative marketing and social media, I help clients bring their shows and brands to life through innovative and data-driven campaigns that generate buzz, engagement, and visibility. As a freelancer, I work with leading streaming platforms and entertainment companies, such as Netflix, Hulu, Disney+, and Paramount+, to design and execute social media strategies and content that fuel fandoms and drive business results.

Previously, I was the Global Head of social for WhatsApp at Meta, where I oversaw and led key work streams within the global WhatsApp marketing team. I was responsible for developing and implementing social marketing communications and initiatives that supported and built the WhatsApp brand in the eyes of its users and communities across the globe. I also conceptualized and executed several creative brand stunts, events, and stories that earned millions of impressions and organic coverage in the media.

I am passionate about entertainment, content creation, and storytelling, and I rely on my deep understanding of the ever-changing social media landscape and my skills in new media, marketing communications, and creative direction to deliver impactful and memorable campaigns. My goal is to create lasting impressions and connections with audiences through compelling and authentic narratives.

As you’ll find throughout my website, I’ve conceptualized and executed several creative brand stunts, events, brand stories and marketing plans that have earned millions of impressions and organic coverage in the media. 

But I’ve never done this work alone. Being a fun, engaging, responsible and proactive team player with strong commitment to everything I do makes all the difference. Want to learn more about me or my work? Let’s chat.

*By the way, I’m based in L.A. and bilingual in English and Spanish (with a working proficiency in Portuguese)