Narcos
Netflix
Narcos Season 3 chronicled the DEA's hunt for the Cali Cartel leaders after Escobar's death in 1993. ... The decision is met with mixed reactions within the cartel. In the meantime, DEA agent Javier Peña continues to fight against cartel leaders, alongside partnered agents Chris Feistl and Daniel Van Ness.
For Narcos season 3, I led asset development for the LATAM region and global pages. I also led social media strategy, consulted on creative and led all social focused amplifications for the launch of the series including covering the premiere in Bogotá, Colombia.
When life imitates art, art imitates life.
When El Chapo got captured in Narcos, we quickly worked on an intro for the show that focused on the Sinaloa Cartel (which had not been announced yet but would be one of the main cartels in season 4). This asset was posted across the globe and received significant earned media coverage.
Bogotá S3 Premiere Coverage
For this premiere we focused on activations that would leave a lasting impression. Aside from covering the premiere, red carpet, and party - I created an in-world photo booth for talent, influencers, press and guests to participate in. Photos were delivered to participants within 15 minutes, resulting in additional earned media, posts about the party itself and ultimately more coverage for the show.
Organic Social Content
