Simply put: I love what I do.
Over the past decade, I’ve been behind the scenes bringing some of the world’s most talked-about shows to life through social-first campaigns, creative marketing, and cultural storytelling.
From global launches to real-time moments, I design ideas that travel — across platforms, fandoms, and press. I combine deep industry experience with an instinct for the evolving social landscape to develop campaigns, content, and stunts that spark conversation and drive organic reach. My work spans brand storytelling, live and digital experiences, and integrated marketing strategies that generate millions of impressions and earned media worldwide.
Let’s make something people care (and talk) about!
I partner with entertainment brands, streamers, and culture-driven companies to create social-first campaigns, content, and moments that travel — across platforms, fandoms, and press. From global launches to nimble real-time storytelling, I help ideas break through the noise and connect with audiences in ways that feel authentic, timely, and impossible to ignore.
Over the past decade, I’ve collaborated with teams at Netflix, Hulu, Meta, Disney+, Paramount+, Apple TV+ and beyond to bring shows and brands to life through creative strategy, content, stunts, and digital storytelling that drive conversation and results. Before consulting, I led global social workstreams for WhatsApp at Meta, shaping brand storytelling and campaigns seen by millions worldwide.
If you’re building something bold — a launch, a campaign, a brand moment, or an idea that deserves attention — I’d love to hear about it.
Based in Los Angeles · English & Spanish (Portuguese working proficiency)
Honors & Awards
2025
Gold — Creative Excellence, Clio Awards — Tudum LIVE (Netflix)
Silver — Social Campaign, Clio Awards — Squid Game Global Campaign
2024
Gold — Overall Social Campaign, Clio Awards — Bridgerton
Silver — Branded Entertainment & Content, Clio Awards — Netflix Marquee Goes Global
Bronze — Out-of-Home, Clio Awards — Netflix Marquee Goes Global
Webby Award Winner — Social, Comedy — Netflix is a Joke
2023
Grand Clio — Integrated Campaign — Wednesday Hates Marketing
Gold Clio — Wednesday Hates Marketing, Fan Engagement
Gold Clio — Wednesday Hates Marketing, Public Relations
Gold Clio — Wednesday Hates Marketing, Branded Content
Silver Clio — Wednesday Hates Marketing, Social Media
2022
Bronze — Clio Entertainment — Enter the Butcher (The Boys S2)
2021
Gold — Digital/Mobile, Clio Awards — Baby Laser Tag (The Boys S2)
Gold — Original Content, Clio Awards — Building a Laser Baby (The Boys S2)
Silver — Integrated Campaign, Clio Awards — The Boys S2
Bronze — Digital/Mobile Craft, Clio Awards — Enter the Butcher
Bronze — Social Content Campaign, Clio Awards — Enter the Butcher
Bronze — Social Media Series, Clio Awards — All the Fcks* trailers
PROMAX Award — Best Social Media Content Series — The Boys S2
PROMAX Silver — Organic Social Campaign — The Boys S2
PROMAX Silver — Social Media Content Series — The Boys S2
Golden Trailer Award — Action/Thriller TrailerByte — The Boys S2 (“Fcks”)*
2018
Grand Clio — Partnerships & Collaborations — Stranger Broadcast
Cannes Lions Silver — Brand Integration & Partnerships — Stranger Broadcast
Cannes Lions Bronze — Brand/Product Integration — Stranger Broadcast
Cannes Lions Bronze — Outdoor — House of Cards S5 (Argentina)
Webby Honoree — Social Video — Cry in Spanish
2017
Gold — Effie (Carpe Diem) — #FrankLoHizo
Bronze — Effie Brand Experience — #FrankLoHizo
Silver — El Ojo PR (Influencer/Celebrity Action) — Cry in Spanish
Bronze — El Ojo PR (Co-Created Content) — Cry in Spanish
Bronze — Clio Social Video — Cry in Spanish
Bronze — FOMLA Best Use of Content — Cry in Spanish