Modern Love is a show for the lover in all of us. So, it comes as no surprise that fans were exceptionally engaged with the social content. For this campaign, I lead the social media campaign for season 1 on Instagram and Twitter, delivering more than 219 posts during the launch that resulted in over 500k post engagements, 17MM+ organic video views and a strong community of fans who engaged with both content from the title and within themselves.

Naturally, as Modern Love is based off the New York Times column, quote images from various episodes on the show on Instagram were most successful excluding major asset drops. (These were some of the most engaging posts, with 5 separate posts ranking in the top 15 overall.) Fans used the quotes as an opportunity to share their own, relatable love stories - building community at its finest.