The Savage x Fenty Show
Amazon Prime Video
The Savage X Fenty Show gives a look into Rihanna’s creative process for her latest lingerie collection. Modeled by incredible, diverse talent; celebrating all genders and sizes; and featuring performances by the hottest music artists.
Rihanna’s culture shifting Savage x Fenty Show was not only deemed “disruptive and mind altering” by The New York Times, it successfully increased activity for Prime Video and reached a massive audience.
After ranking as the #1 Amazon Original Series in terms of Conversation throughout premiere weekend, the Savage x Fenty Show also generated outsized buzz and growth for Prime Video social channels. Prime Video channels saw its fastest growing day on Instagram and second most talked about day on September 20, the day of the show’s premiere. The Prime Video premiere also generated more Savage x Fenty Show conversation than the actual September 10 day of the event, highlighting the impact of the streaming premiere.
The social lead campaign successfully delivered over 258 posts across owned and talent channels that resulted in over 42M organic engagements, 54M+ organic video views and over 40M impressions on show related posts.
Rihanna’s Savage x Fenty Show ranked #2 for Interest in the TV Universe over premiere weekend and #1 in conversation for Amazon Original Series.
Over premiere weekend, the Savage x Fenty Show ranked #2 in the TV universe. Twitter conversation for the show outpaced other major shows across streaming platforms.
The Rihanna Savage x Fenty Show was the #1 most talked about show of its premiere weekend.
Rihanna’s Savage x Fenty Show generated an outsized amount of conversation, topping the TV Industry during its premiere weekend.
